A commercial for "Suntory Draft Beer" featuring Lupin III and Inspector Zenigata from "Lupin III".
Lupin and Zenigata clink glasses, proving even the greatest foes can share a cold draft.
In this breezy, half‑minute spot, the legendary cat‑burglar Lupin III teams up with his ever‑persistent nemesis, Inspector Zenigata, for a toast that’s as smooth as the drink they’re promoting. The ad opens on a neon‑lit nightscape, the city’s shadows flickering like the foam on a freshly poured draft. Lupin, ever the charismatic rogue, slides a chilled bottle of Suntōri Draft Beer across a polished bar, his grin promising mischief and a taste of freedom. Zenigata, in his trademark trench coat, can’t resist the allure; he raises his own glass, eyes narrowing in mock suspicion as he declares, “Even I can’t chase this down.” The commercial leans into the series’ trademark blend of high‑octane chase scenes and slapstick humor, but swaps out priceless jewels for frothy suds. Quick cuts show Lupin’s crew—Jigen, Goemon, and Fujiko—each taking a swig, their reactions ranging from delighted sighs to exaggerated winks. The final frame freezes on Lupin’s iconic wink, the Suntōri logo shimmering behind him as a tagline reads, “Refresh the Heist.” The spot captures the playful rivalry and timeless style of Lupin III while slipping a subtle invitation to savor a cold draft, making the beer feel like the ultimate accomplice in any caper.
Iconic Lupin‑Zenigata rivalry in a toast
The short pits the legendary thief against his relentless pursuer in a witty cat‑and‑mouse chase that ends with both raising a Suntory Draft, blending tension and comedy in seconds.
Stylized 1970s animation meets modern branding
The commercial retains the classic hand‑drawn aesthetic of early Lupin III while inserting crisp, contemporary product shots, offering a nostalgic visual treat for longtime fans.
Punchy humor that lands in under a minute
Every gag— from Zenigata’s exaggerated slip‑up to Lupin’s flamboyant swagger— is timed perfectly, showcasing the series’ signature slapstick in a bite‑size format.
Subtle nods to classic Lupin heists
Watch for the brief flash of Lupin’s signature lock‑picking tools and the iconic “Ruh-roh!” chase music, rewarding viewers who know the franchise’s history.
Seinen‑flavored wit for adult audiences
The dialogue carries a dry, mature sarcasm that resonates with an older demographic, making the ad feel more like a mini‑episode than a typical product spot.
Best for: Fans of Lupin III who enjoy clever, fast‑paced comedy and appreciate a nostalgic animation style blended with modern advertising flair.
A short, comedic commercial where Lupin III and Inspector Zenigata team up to promote Suntory Draft Beer. Expect light-hearted action, playful banter, and visible alcohol consumption.
Suntory Draft Beer x Lupin III has 1 episodes.
Suntory Draft Beer x Lupin III is currently finished airing.
Suntory Draft Beer x Lupin III aired Mar 28, 2023.
Suntory Draft Beer x Lupin III is based on a Manga.
A short, comedic commercial where Lupin III and Inspector Zenigata team up to promote Suntory Draft Beer. Expect light-hearted action, playful banter, and visible alcohol consumption.